About Us

DASOUL comes from strength, masculinity and sexy….inspired by the men in America’s Cultural Urban landscapes.

DASOUL colors outside the line, forging a NEW vocabulary in the men’s underwear market. We blend “the fresh, hip and soulful”…at the hip; by augmenting stylish and fashion-forward design with superior fabric choices, DASOUL creates an imaginative, yet classic, new perspective in the men’s underwear market. Our silhouettes are continually created and updated using premium fabrics with a man’s body and needs in mind.

Its this concentration on the quality, stylishness AND the fit of our garments that are important in our brand messaging and philosophy, all while offering our customer a design aesthetic that communicates a higher sartorial expectation than is currently available- THIS is what DASOUL brings to the men’s underwear market.